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IsDB webinar explores trade & technology transfer between Arab-African countries

With a reputation for toughness and a proven track record of 44 consecutive years as America’s favorite truck, the Ford F-series has a new member — the new F-150, which launched in the Middle East on Monday.

The new F-150 raises the standard for all light-duty trucks. It boasts best-in-class towing and payload capability, and introduces new features to increase customer productivity, such as the new 3.5-liter PowerBoost hybrid powertrain with Pro Power Onboard — an integrated power generator.

“We see it as our duty to deliver not just what our customers want and need, but what they might have never thought possible,” said Pedro Simoes, Middle East marketing director, Ford Direct Markets. “The F-150 is tougher than ever,…

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