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Outlining the Contours of Recovery

Pandemic conventional wisdom has held that corporate transient travel would be the second industry sector to recover, behind leisure travel. But that view isn’t unanimous. Scott Berman, principal and industry leader for PwC’s hospitality division, for one, predicts business transient will be fourth in line for recovery. 

Multiple hotel companies during their fourth-quarter 2020 earnings calls reported an uptick in small corporate meetings and events, and that is the segment Berman projects will be the second to recover. Hyatt Hotels Corp. CEO Mark Hoplamazian during the company’s most recent earnings call hinted that that would be the case as well.

“I really believe the small corporate meeting will come back quickly,” Berman told BTN….

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