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Sabre introduces new airline storefront with “shelves”

A screenshot of the new airline storefront

Sabre has rolled out its new airline storefront, an industry-first capability that makes it easier to comparison-shop complex airline offers in the indirect channel.

The new airline storefront delivers initial shopping results that include airlines’ complete product lines. It eliminates confusion caused by different fare naming conventions and organises a broad set of inventory across multiple airlines to enable improved comparison shopping.

A screenshot of the new airline storefront

This move is a step towards Sabre’s vision to create a new marketplace for personalised travel.

The new airline storefront capabilities are available via Sabre’s shopping APIs, which travel…

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