The World Travel & Tourism Council’s special session on destination recovery was held virtually last week, moderated by Travel + Leisure’s Editor in Chief, Jacqueline Gifford along with special guests from Google, Brand USA, Visit California and more.
The session, titled “Reboot, Adapt and Thrive: The Path to Recovery for Destinations,” analyzed key things destinations within the country will have to focus on first, such as supporting safe domestic travel, before the country can once again welcome international travelers.
It also included key trends the travel industry is seeing right now, as well as the role technology will play in anticipating those trends.
The rise in domestic tourism has been the common trend within each country.
Muzzammil Ahussain, Executive Vice-President, Consumer Travel,…