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TUI enlists Nezasa to develop new multi-day tours platform

TUI Group is moving deeper into the tours and activities
space with a partnership with travel technology provider Nezasa.

The two companies will work together to create a platform
for the “digital production of personalized multi-day tours” across all TUI
markets.

The deal is the latest step in TUI Group’s development of
its tours and activities products. In March 2018 it paid €110 million to acquire the destination
management division of Hotelbeds
and the next month it acquired Italy-based Musement
for an undisclosed amount.

In September 2020 TUI Group renamed its tours and activities
businesses TUI Musement, calling it a “strategic growth area for the company.” 

Also last year Booking.com
announced
it would begin selling inventory from Musement, and in April Trivago
announced a similar partnership
.

TUI Group estimates that,…

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