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United, Amadeus Announce Advanced Retailing Through NDC Technology in New Agreement

Amadeus and United Airlines have renewed their distribution agreement and included United’s NDC-enabled content which will be available to travel agencies and corporations globally later this year.

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NDC offers new possibilities by providing more choice and tailored content as well as bringing capabilities and services into more channels where travelers shop.

“This is a significant milestone for United to offer a better shopping, content and service experience for our customers through NDC,” said Glenn Hollister, vice president of sales strategy and effectiveness at United Airlines. “We look forward to continuing our collaboration with Amadeus to create a unique shopping experience with new, differentiated content bundles delivered through the Amadeus Travel Platform.”

One of the biggest benefits is an improved shopping experience…

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