Atout France organises Destination Montagnes-Grand Ski
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Atout France organises Destination Montagnes-Grand Ski

Taking place in January annually in a pre-pandemic world, Grand Ski was an opportune meeting ground for travel agents and French professionals specializing in winter tourism to meet and further develop winter holidays in France. Typically, this 2-day workshop included pre and/or post familiarization tours for visiting agents to experience firsthand the diverse array of the French winter tourism offering available in France’s eclectic collection of ski resorts.

On the eve of Grand Ski’s 30th anniversary, Atout France and its partners introduced an enhanced and holistic version of the French alpine tourism offering with a rebranding of Grand Ski to “Destination Montagnes-Grand Ski”.  While services offered by the French massifs…

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