The travel and aviation sectors have been among the hardest-hit by the coronavirus pandemic.
Travel restrictions such as testing, quarantine, and border closures have combined with a fall in demand to make life incredibly hard for these vital businesses.
So they were among those listening very carefully as the prime minister detailed the steps that England would take to get out of the current lockdown.
Anyone hoping for a holiday this year would also have been paying attention.
So what did the prime minister say?
Domestic overnight stays and self-contained accommodation will be allowed no earlier than 12 April but non-essential international travel will remain banned.