The DMO offered incentives to travel advisors to become Puerto Rico Master Experts. (Credit: Discover Puerto Rico)
As consumers feel more comfortable traveling, many in the travel industry predict that travel advisors will play an enhanced role in helping them choose their destinations and travel safely, said Discover Puerto Rico.
That said, the island’s Destination Marketing Organization has partnered with these professionals to educate and provide them with tools to promote the island. During the COVID-19 lockdowns, Puerto Rico’s Travel Expert program was instrumental in keeping the island top of mind and enrollments and graduating experts in the program increased by 18%.
“When it became clear in March of 2020 that the leisure distribution channels would suffer and consumer campaigns would be placed on hold, we began to prepare for the inevitable recovery,” said Ed Carey, chief sales officer for Discover Puerto Rico.
“As travel advisors…