Have the Travel Industry's Inclusivity Efforts Made a Difference?

Have the Travel Industry’s Inclusivity Efforts Made a Difference?

Last May, the tragic and untimely death of George Floyd reignited the Black Lives Matter movement as protests spread across the U.S. and eventually the world. With these demonstrations also came individuals, businesses, and entire industries showing their support through social media posts and company-wide pledges.

Many months later, some important questions remain: How much of what we saw last year was virtue signaling and nothing more? In the case of the travel industry, which saw calls for diversification, inclusion, and active anti-racism work, how much progress has actually been made?

“We saw a lot of performative posts and movements last year from brands who honestly just didn’t want to be dragged through the media during a…

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