The travel industry is in a dire straits. It’s no secret that the COVID qualm we’ve all felt has materialised into detrimental knock-on effects, leaving a substantial segment of the travel ecosystem weak at the knees.
The industry now has a unique opportunity to reevaluate, restrategise and create robust structures better suited to roll with the pandemic punches.
The travel industry is a behemoth of complex, convoluted and often fragmented systems and players, all competing for various parts of the travel itinerary.
Unfortunately, many of these systems are clunky, often archaic, and not conducive to the integration required to iron out the creases of often overly complicated user journeys.
Discovery, booking, payment, and customer support…