JetBlue rolls out new fare strategy to compete for both budget and business travel
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JetBlue rolls out new fare strategy to compete for both budget and business travel

(Reuters) – JetBlue Airways plans to strategically cut its basic economy fares to better compete with ultra low-cost carriers in key markets while boosting the benefits of standard and premium tickets by guaranteeing overhead bin space and eliminating change fees.

FILE PHOTO: Wearing a snowman headband for the Christmas holiday week, JetBlue airport operations worker Blythe Gomez-Cruz looks up from a check-in counter at Ronald Reagan Washington National Airport, during the coronavirus disease (COVID-19) pandemic, in Arlington, Virginia, U.S., December 23, 2020. REUTERS/Kevin Lamarque

The move, announced on Tuesday, is the latest example of airlines’ efforts to expand ticket options and flexibility in an industry upended by the…

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