JetBlue rolls out new fare strategy to compete for both budget and business travel
in Travel Trade

JetBlue rolls out new fare strategy to compete for both budget and business travel

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(Reuters) – JetBlue Airways plans to strategically cut its basic economy fares to better compete with ultra low-cost carriers in key markets while boosting the benefits of standard and premium tickets by guaranteeing overhead bin space and eliminating change fees.

FILE PHOTO: Wearing a snowman headband for the Christmas holiday week, JetBlue airport operations worker Blythe Gomez-Cruz looks up from a check-in counter at Ronald Reagan Washington National Airport, during the coronavirus disease (COVID-19) pandemic, in Arlington, Virginia, U.S., December 23, 2020. REUTERS/Kevin Lamarque

The move, announced on Tuesday, is the latest example of airlines’ efforts to expand ticket options and flexibility in an industry upended by the…

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