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Kenya Tourism Board takes fresh European representation | News

As part of preparations to welcome back travellers, the Kenya Tourism Board (KTB) has partnered with the PC Agency to represent the board in the UK and Ireland, Germany, Italy and France.

The PC Agency is a UK member of the global Travel Lifestyle Network, which includes member agencies Group Expression in France; KPRN in Germany and PR & GO UP in Italy.

The organisations will team up to promote Kenya as markets open for tourists post the Covid-19 pandemic.

Commenting on the partnership Kenya Tourism Board chief executive, Betty Radier, said that the collaboration would help the board to share destination material with news outlets and other platforms in the UK and other parts of Europe as well as engage the trade as Kenya continues to…

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