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Maldives’ ‘I’m Vaccinated’ tourism campaign to ensure visitor safety

In a bid to welcome more tourists and to assure them of their safety, the island nation of Maldives has launched the ‘I’m Vaccinated’ tourism campaign, which highlights the archipelago’s intentions to have the world’s first fully vaccinated tourism workforce in place.

According to a report in The National News, ‘Visit Maldives’ has collaborated with the country’s ministry of tourism for this campaign. The messaging is such that it comes across as attractive for international tourists looking to travel somewhere — that the island archipelago has undertaken some initiatives, which make it one of the safest destinations in the world for tourists.

How to make travellers feel secure?

Maldives had already announced plans to offer tourists the COVID-19 vaccine. Its tourism minister Abdulla Mausoom, in an interview with CNBC, had made the announcement of a ‘3V’ plan that stands for ‘Visit’, ‘Vaccinate’, ‘Vacation’, as an incentive to visit…

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