NEW YORK: LATAM Airlines Group, the holding company for the largest airline in Latin America, has selected MMGY NJF as its corporate communications and PR firm in North America.
Julie Freeman, EVP and MD of MMGY NJF, is overseeing the team on the account in New York and Miami. Their priorities include addressing the airline’s COVID-19 response and bankruptcy recovery, while promoting travel to its South American destinations.
The agency is targeting U.S. travelers in New York, Miami, Los Angeles and San Francisco for trips to South America, focusing on Colombia, Chile, Argentina, Ecuador and Peru.
MMGY NJF is the North American division of MMGY Global, which was created in 2011 when MMG Worldwide merged with Ypartnership.
“[The past 12 months] was a tough year but our clients needed us more than ever to help them navigate their messaging as different parts of the country and the world vacillated between being open and closed to travelers,”…