Sanya, China Takes Home One Silver and Two Bronzes at IAI International Travel Awards Ceremony
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Sanya, China Takes Home One Silver and Two Bronzes at IAI International Travel Awards Ceremony

“STPB has taken an open and novel approach to exploring the integration of culture and tourism as a part of its ongoing efforts to promote Sanya as a travel destination,” said STPB executive deputy director Wu Xiaolin during her speech at the ceremony. “With an open mind, we welcome any and all proposals for new products and campaigns based on a joint marketing model. We will continue to grow the brand by expanding on the reasons that a traveler might choose Sanya as a destination, whether it be the value proposition or the lifestyle options that the city offers, or simply the many ways that holiday makers can have fun there. We actively seek to bring on board high-quality projects, develop new tourism models based on the most demanding of standards while continuing to amplify the message that has successfully branded Sanya in both domestic and international markets as a travel destination of choice. The aim is to make contributions to the development of Sanya as a world-class…

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