Staycation summer good for business

Staycation summer good for business

Research has highlighted how Covid has impacted the great British seaside holiday and how a growing trend for staycations in the face of foreign travel uncertainty could help it bounce back to its former glory.
The British seaside  is regaining the glamorous allure that it had back in the 50s and 60s, and while it helped contribute to an estimated domestic tourism spend of £91.6bn in 2019, total tourism spend across coastal locations fell by -57% between 2019 and 2020.
The fall in popularity has also hit coastal towns, with the employment growth rate averaging just 0.2% per year between 2009 and 2018 . In larger seaside towns this has dropped to an average of -0.2%, and many traditional favourites have suffered even more, with Great Yarmouth (-11%), Folkestone (-12%), Torquay (-13%) and Weymouth (-18%) all seeing a steep decline.
However, while the pandemic has proved extremely problematic for the UK hospitality industry overall, one inadvertent silver lining could well be the…

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