TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streaming Offerings at IAB NewFronts
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TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streaming Offerings at IAB NewFronts

TYSONS, Va.–()–TEGNA Inc. (NYSE: TGNA) is announcing several new initiatives today at the IAB NewFronts, the nation’s largest digital media marketplace featuring some of the most innovative companies in media and entertainment. In its NewFronts debut, TEGNA is sharing insights on how its multiplatform advertising solutions connect brands with their target audiences at scale alongside TEGNA’s trusted, brand-safe news and entertainment content.

With 64 local media properties across the United States, each with dedicated websites, mobile apps, social media channels and OTT apps, TEGNA offers advertisers solutions that reach millions of consumers on any platform they use to consume news and entertainment content. In 2020, TEGNA published more than 700,000 pieces of digital content and delivered 24 billion impressions for advertisers. Digital consumption rose dramatically, with nearly 70 million unduplicated average monthly visitors to TEGNA digital…

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