The travel industry can boost global recovery by addressing consumer trust gaps in price transparency, Covid-19 health and safety measures, data privacy and information credibility, according to new independent research commissioned by worldwide leader in travel retail, Travelport.
“The travel industry needs to sharpen its focus on trust”, said Greg Webb, Chief Executive Officer at Travelport. “This study has shown, as an industry, we are not as trusted as we would like. The good news, however, is that we now know what the issues are and we also have a once-in-a-lifetime opportunity to hit reset, as countries re-open and travellers eagerly get back on airplanes. If we move quickly to address these issues, we can accelerate industry recovery as well as the modernisation of travel retailing.”
The Four Trust Gaps
The study of 11,000 travelers across 10 countries was conducted by Edelman Data & Intelligence (DxI), the…