Uniting for tourism in Texas
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Uniting for tourism in Texas

After more than a year of virtual meetings with colleagues in the tourism industry, I and several park board representatives went to Austin to participate in the Texas Travel Alliance’s Unity Conference and Dinner. The alliance advocates for the tourism industry, and its mission is to improve the quality of life in Texas by strengthening travel and tourism.

By all accounts, the more than 100 conferees were glad to be in the same rooms together and begin to return to a sense of normalcy. For now, normal still looks a bit different. All attendees wore red, yellow or green bracelets indicating their comfort levels when it came to interaction, ranging from no touch, to elbow- or fist-bumping, to shaking hands and hugging. Classrooms and dining areas were carefully arranged for social distancing and capacity requirements.

Attendees represented attractions,…

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