USVI, Jamaica explore tourism ‘coopetition’

USVI, Jamaica explore tourism ‘coopetition’

After of a recent visit to Jamaica to meet with public and private sector stakeholders, Virgin Islands Commissioner of Tourism Joseph Boschulte reported successful talks with Jamaica’s Minister of Tourism Edmund Bartlett and other private sector officials about the potential for regional economic revitalization with the unleashing of pent-up tourism demand.

As part of the economic recovery, Boschulte has embraced “coopetition,” a concept Bartlett supports. Coopetition is the act of cooperation between competing groups.

“The Caribbean is the most desirable warm weather destination, and we know how to deliver world-class experiences for our discerning guests,” said Boschulte, who believes it is important to connect the best brains across the region to advance Caribbean brand marketing in the global marketplace.

Both parties agreed about the need…

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